What is the REAN Marketing Framework Template?

The REAN Framework Template is a powerful four-quadrant model for mapping and analyzing marketing activities across the customer journey. Originally developed by Xavier Blanc and popularized by Steve Jackson, this framework helps teams visualize and optimize their marketing strategies.

Key Components

• Reach: Track and plan activities that raise brand awareness and attract relevant traffic
• Engage: Measure how prospects interact with your brand through content and channels
• Activate: Monitor conversion activities and customer actions
• Nurture: Plan strategies to retain customers and encourage repeat engagement

Benefits of Using This Template

• Gain clear visibility into your entire marketing funnel
• Identify gaps and opportunities in your marketing strategy
• Develop targeted KPIs for each stage of the customer journey
• Improve marketing ROI through structured analysis
• Enable better team collaboration on marketing initiatives

Use Cases

• Marketing campaign planning and analysis
• Digital strategy development
• Customer journey mapping
• Performance measurement framework
• Marketing team alignment

How to Use the Template

1. Start by mapping your current marketing activities into the four quadrants
2. Identify metrics for measuring success in each area
3. Use the AI assistant to get suggestions for optimization
4. Collaborate with your team to develop action plans
5. Regular review and adjust strategies based on performance

Pro Tips

• Focus on balancing activities across all four quadrants
• Set specific KPIs for each section
• Review and update regularly as your strategy evolves
• Use data to inform decisions about resource allocation

Start optimizing your marketing strategy today with our REAN Framework Template - the smart way to visualize and improve your marketing efforts.